:root {
  --aubergine: #32152f;
  --paper: #f6f0e8;
  --coral: #e8524a;
  --orange: #e89a4a;
  --ink: #161318;
  --line: rgba(50, 21, 47, 0.22);
  --muted: #695f68;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { display: block; max-width: 100%; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: rgba(246, 240, 232, 0.94);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav {
  width: min(calc(100% - 40px), var(--max));
  min-height: 76px;
  margin: auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}
.brand {
  font-size: 1.08rem;
  font-weight: 850;
  letter-spacing: .16em;
  text-decoration: none;
}
.brand-aima { color: var(--aubergine); }
.brand-hub { color: var(--coral); }
.nav-links { display: flex; gap: 24px; align-items: center; }
.nav-links a {
  font-size: .88rem;
  font-weight: 720;
  text-decoration: none;
  letter-spacing: .02em;
}
.nav-links a:hover, .nav-links a:focus-visible { color: var(--coral); }

.shell { width: min(calc(100% - 40px), var(--max)); margin: auto; }
.eyebrow {
  margin: 0 0 16px;
  color: var(--coral);
  font-size: .76rem;
  font-weight: 850;
  letter-spacing: .16em;
  text-transform: uppercase;
}
.display {
  margin: 0;
  color: var(--aubergine);
  font-size: clamp(3rem, 7vw, 7.25rem);
  line-height: .92;
  letter-spacing: -.075em;
  max-width: 10ch;
}
.lede {
  margin: 28px 0 0;
  max-width: 660px;
  font-size: clamp(1.12rem, 2vw, 1.45rem);
  line-height: 1.55;
  color: #443b43;
}
.hero { padding: clamp(88px, 11vw, 150px) 0 80px; }
.hero-rule { height: 10px; width: min(360px, 64vw); background: var(--coral); margin-top: 54px; }

.section { padding: 86px 0; border-top: 1px solid var(--line); }
.section-head {
  display: grid;
  grid-template-columns: 1fr 1.35fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 46px;
}
.section-title {
  margin: 0;
  color: var(--aubergine);
  font-size: clamp(2rem, 4vw, 4rem);
  line-height: 1;
  letter-spacing: -.05em;
}
.section-copy { margin: 0; font-size: 1.08rem; line-height: 1.65; color: var(--muted); }

.feature {
  display: grid;
  grid-template-columns: minmax(290px, .78fr) 1.22fr;
  border-top: 8px solid var(--aubergine);
  border-bottom: 1px solid var(--line);
  padding: 34px 0 42px;
  gap: clamp(32px, 6vw, 84px);
  align-items: center;
}
.feature + .feature { margin-top: 72px; }
.feature-visual { background: var(--aubergine); padding: clamp(18px, 3vw, 38px); }
.feature-visual img { width: 100%; aspect-ratio: 2 / 3; object-fit: cover; }
.feature-meta { color: var(--muted); font-size: .82rem; font-weight: 750; letter-spacing: .08em; text-transform: uppercase; }
.feature h3 {
  margin: 18px 0 18px;
  color: var(--aubergine);
  font-size: clamp(2rem, 4.1vw, 4.75rem);
  line-height: .98;
  letter-spacing: -.06em;
}
.feature p { margin: 0 0 30px; max-width: 590px; font-size: 1.08rem; line-height: 1.65; }
.text-link {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding-bottom: 6px;
  border-bottom: 2px solid var(--coral);
  color: var(--aubergine);
  font-weight: 820;
  text-decoration: none;
}
.text-link::after { content: "↗"; color: var(--coral); }

.blog-hero { padding: 92px 0 58px; }
.blog-hero .display { max-width: 13ch; font-size: clamp(3.2rem, 8vw, 8rem); }
.edition-line { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 15px 0; color: var(--muted); font-size: .78rem; letter-spacing: .1em; text-transform: uppercase; }

.article-hero { padding: 78px 0 48px; }
.article-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(280px, .55fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: end;
}
.article-title {
  margin: 10px 0 26px;
  color: var(--aubergine);
  font-size: clamp(3rem, 7.2vw, 7.2rem);
  line-height: .93;
  letter-spacing: -.075em;
}
.dek { margin: 0; max-width: 760px; font-size: clamp(1.15rem, 2.2vw, 1.55rem); line-height: 1.5; color: #4e444c; }
.article-cover { border-top: 8px solid var(--coral); padding-top: 20px; }
.article-cover img { width: 100%; }
.article-meta { margin-top: 15px; display: flex; justify-content: space-between; gap: 18px; color: var(--muted); font-size: .78rem; line-height: 1.4; }

.article-body {
  padding: 78px 0 100px;
  border-top: 1px solid var(--line);
}
.prose { width: min(100%, 760px); margin-left: clamp(0px, 12vw, 180px); }
.prose h2 {
  margin: 64px 0 18px;
  color: var(--aubergine);
  font-size: clamp(2rem, 4.2vw, 3.85rem);
  line-height: 1.02;
  letter-spacing: -.05em;
}
.prose h3 { margin: 40px 0 12px; color: var(--aubergine); font-size: 1.35rem; }
.prose p, .prose li { font-size: 1.08rem; line-height: 1.78; }
.prose p { margin: 0 0 24px; }
.prose ul, .prose ol { margin: 20px 0 28px; padding-left: 1.4em; }
.prose li { margin-bottom: 12px; }
.prose strong { color: var(--aubergine); }
.pullquote {
  margin: 52px 0;
  border-left: 10px solid var(--coral);
  padding: 6px 0 6px 28px;
  color: var(--aubergine);
  font-size: clamp(1.8rem, 3.4vw, 3.15rem);
  line-height: 1.08;
  letter-spacing: -.04em;
  font-weight: 820;
}
.message-example {
  margin: 28px 0;
  padding: 22px 26px;
  border-left: 5px solid var(--coral);
  background: rgba(50, 21, 47, 0.06);
  color: var(--aubergine);
  font-size: clamp(1.18rem, 2.2vw, 1.5rem);
  line-height: 1.55;
  font-weight: 720;
}
.diagnostic {
  counter-reset: step;
  list-style: none;
  padding: 0 !important;
  border-top: 1px solid var(--line);
}
.diagnostic li {
  counter-increment: step;
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 18px;
  padding: 24px 0;
  margin: 0;
  border-bottom: 1px solid var(--line);
}
.diagnostic li::before { content: "0" counter(step); color: var(--coral); font-weight: 850; letter-spacing: .08em; }
.source-note { margin-top: 72px; padding-top: 28px; border-top: 8px solid var(--aubergine); }
.source-note h2 { margin-top: 0; font-size: 1.5rem; letter-spacing: -.02em; }
.source-note p, .source-note li { font-size: .92rem; line-height: 1.6; }
.source-note a { text-underline-offset: 3px; }
.disclosure { color: var(--muted); }
.example-box {
  margin: 52px 0;
  padding: clamp(28px, 5vw, 52px);
  background: var(--aubergine);
  color: var(--paper);
}
.example-box .eyebrow { color: #ff8b7f; }
.example-box h2 {
  margin: 0 0 24px;
  color: var(--paper);
  font-size: clamp(2rem, 4vw, 3.5rem);
}
.example-box p { margin-bottom: 20px; }
.example-box strong { color: #ffb77e; }
.article-cta {
  margin-top: 68px;
  padding: 10px 0 10px clamp(24px, 4vw, 38px);
  background: transparent;
  color: var(--aubergine);
  border-left: 5px solid var(--coral);
}
.article-cta h2 {
  margin: 0 0 18px;
  color: var(--aubergine);
  font-size: clamp(2rem, 4vw, 3.5rem);
}
.article-cta p { margin-bottom: 0; max-width: 640px; }
.contact-panel { margin-top: 68px; padding-top: 30px; border-top: 1px solid var(--line); }
.contact-panel h2 { margin-top: 0; }
.contact-panel > p:not(.eyebrow) { max-width: 640px; color: var(--muted); }
.social-links { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; margin-top: 30px; }
.social-link {
  min-height: 74px;
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 18px 20px;
  background: var(--aubergine);
  color: var(--paper);
  text-decoration: none;
  font-size: .95rem;
  font-weight: 780;
  transition: background .18s ease, transform .18s ease;
}
.social-link:hover, .social-link:focus-visible { background: var(--coral); color: var(--ink); transform: translateY(-2px); }
.social-link img { width: 26px; height: 26px; object-fit: contain; }

.site-footer { background: var(--aubergine); color: var(--paper); padding: 58px 0; }
.footer-grid { display: flex; align-items: flex-end; justify-content: space-between; gap: 32px; }
.footer-brand { font-size: clamp(2rem, 6vw, 5rem); font-weight: 900; letter-spacing: -.06em; }
.footer-brand span { color: var(--coral); }
.footer-note { max-width: 360px; margin: 0; line-height: 1.55; color: #e4d7df; }

@media (max-width: 820px) {
  .nav { min-height: 68px; }
  .nav-links a:first-child { display: none; }
  .section-head, .feature, .article-grid { grid-template-columns: 1fr; }
  .feature-visual { max-width: 520px; }
  .article-cover { max-width: 470px; }
  .article-body { padding-left: 0; padding-right: 0; }
  .article-body .prose { width: 100%; margin-left: 0; margin-right: 0; padding-left: 20px; padding-right: 20px; }
  .footer-grid { align-items: flex-start; flex-direction: column; }
}

@media (max-width: 520px) {
  .nav, .shell { width: min(calc(100% - 40px), var(--max)); }
  .brand { font-size: .95rem; }
  .nav-links { gap: 14px; }
  .hero { padding-top: 72px; }
  .display, .article-title { letter-spacing: -.06em; }
  .article-meta { flex-direction: column; }
  .social-links { grid-template-columns: 1fr; }
}